Challenge
- The retailer invests heavily in worldwide marketing assets such as photo shoots, banners, and campaign visuals.
- Their central team had limited visibility into whether local entities and retail partners were actually using those assets online.
- Checking usage manually required assigning junior analyst time to repetitive global internet research.
Solution
- We built a workflow that searches the internet worldwide for the retailer's marketing assets and campaign traces.
- The automation compiles the findings into a dashboard so the team can monitor who uses which assets, where they are being used, and how often they appear.
- This gives the marketing team a structured view of asset adoption across markets without manual research cycles.
Outcome
- The team now knows which assets perform, who uses them most, and where to focus future campaign efforts.
- The workflow saves more than 15 hours per week by removing the need for manual monitoring and reporting.
Time saved
15+ hours saved weekly
Automation stack
What this replaced
Manual research, repetitive drafting, fragmented reporting, and recurring coordination work that teams were doing every week by hand.